In 2017, the online gambling industry continued to experience strong growth, with the global market estimated to be worth around $47 billion.
One of the biggest trends in 2017 was the increasing use of artificial intelligence and also machine learning in online casino games. Many casinos began to use these technologies to create more personalized gaming experiences for players, with games adapting to a player’s individual preferences and playing style in real-time. This approach proved to be very successful, with many players reporting that they enjoyed the added sense of personalization and immersion that AI-powered games brought to their gaming experience.
Another trend in 2017 was the continued growth of mobile gaming. With many casinos investing heavily in mobile-optimized games and apps. This allowed players to enjoy their favorite games on the go. Whether they were using smartphones, tablets, or other mobile devices.
In terms of regulation, 2017 also saw several important developments. In Australia, for example, a ban on online poker. While in the United States, several states continued to legalize online gambling and issue licenses to online casinos. In Europe, the General Data Protection Regulation (GDPR) which set out new rules for how companies could collect, store, and use personal data.
In terms of game design, 2017 saw a continued emphasis on innovation and creativity. NetEnt, for example, released its popular Finn and the Swirly Spin slot game. Which featured an innovative spiral-shaped reel system and a range of bonus features. And Microgaming’s Jurassic World slot game. Which was released in partnership with Universal Pictures. Featured impressive graphics and animations based on the hit movie franchise.
Overall, 2017 was a year of significant growth and innovation in the online gambling industry. With the increasing use of AI and machine learning. The continued growth of mobile gaming. And a focus on innovation and creativity in game design. The industry was well-positioned for continued success in the years to come.
